Feed The Child SA video depicting African child in manner similar to dog

When I posted an article on this advertisement I had not seen the whole of the advertisement which is even more demeaning to the African child than the small segment

Advertisements

One thought on “Feed The Child SA video depicting African child in manner similar to dog

  1. Raymond, this is not my cup of tea. I could not help but see a WHITE woman treating a BLACK child like a dog. That had the effect of preventing me from getting the message about child hunger as a major and very tragic world-wide issue. My immediate and lasting impression was that the advert could only reinforce the (South African?) view that white people treat blacks like dogs. I can’t help not to see the advert as racially loaded, and I don’t think it is currently useful – or even possible – to ignore the racial tone of the advert in the current South African context. To repeat, I think the advert failed to communicate the message its creator wanted to communicate, and did not do our South African attempt to move towards non-racialism any good.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s